DAB W Manifesto: an internal website for employees, in four languages

The context

DAB Pumps makes pumps and water systems, with offices in several countries. The W Manifesto is its internal communication project: a set of values and practical principles for tackling everyday challenges together at work, at every level. “W as We. W as Water.”

The website is the project’s reference point for every employee, in Italy and abroad.

My role

I worked together with .exd, DAB’s internal communication partner. I supported the design, adapting it for responsive layouts and usability, and developed the website in Webflow.

The solution

The website is split into three areas: the manifesto and its principles, the concrete projects launched in the company, and practical resources, from handling conflict to biases. An events section keeps employees up to date, and a form lets anyone who wants to become an “Enthusiast” of the project.

The website is in four languages (English, Italian, Hungarian and Chinese), managed with Webflow Localization, to speak to every office.

Pages with a clear structure and orderly headings make the content easy to find, for people and for search and answer engines: a GEO and AEO principle that holds for an internal website too.

The result

A shared space for DAB employees around the world, easy for the communication team to update and clear in every language.