TVL Impianti Elettrici: logo and corporate identity

The context

TVL is an electrical installation company. It needed a brand that would make it recognisable and a corporate identity to use every day, from quotes to business cards.

My role

I designed the logo and applied it across all the corporate identity materials.

The solution

The logo combines the TVL initials with a minimal graphic mark, alongside the words “Impianti elettrici” (electrical installations). The palette is built on two shades of blue and white: clean colours that speak of reliability and precision.

The corporate identity includes business cards, letterhead, envelopes, a notebook and a mug, all built on the same rules for colour and layout.

A brand that is consistent on every medium is also the basis for being recognised online: the same name, colours and information everywhere help Google and answer engines connect the company to its content, a principle of GEO and AEO.

The result

A simple, consistent identity, ready to use on any medium, from paper to digital.