Moveolux: redesign and SEO for a luxury travel agency

The context

Moveolux has been organising luxury travel and transfers since 1963: chauffeur service, special vehicles, boat hire, charters and meet & greet at airports all over the world. The website already existed, but it no longer reflected the level of the service and was not being found enough.

The project was a complete redesign, with one clear rule: the new website must not lose the visibility the old one had built up. If anything, it had to increase it.

My role

The project came out of a collaboration with .exd. I developed the new website in Webflow, and we handled the SEO together, from the analysis of the old site to the launch.

The solution

The website is in Italian and English, with a page for each service and a clear path from the home page to the quote request.

On SEO we worked on what matters when a website changes its skin:

• finding out which pages and which searches were already bringing visits;
• organising pages and headings around what people actually search for;
• redirecting every old address to the new one, so as not to lose rankings on Google;
• writing titles and descriptions for every page, in both languages.

To be found in AI answers too, such as ChatGPT and Perplexity, the website describes the company and its services clearly and has a frequently asked questions section with direct answers.

The result

A website that lives up to the service it presents, in two languages, with a solid SEO foundation and content ready to be quoted in AI answers as well.