Peba Resin: identity, website and local SEO for a flooring company

The context

Peba Resin installs industrial flooring, resin floors, coatings and roof waterproofing in Lombardy. Its audience is owners of factories, warehouses and workshops, designers and site managers: people who arrive from a Google search with a concrete problem and want to work out quickly whether the company is reliable.

It needed a recognisable identity and a website that would turn those searches into requests for a site inspection.

My role

I handled the project on my own, from start to finish: logo and visual identity, website design in Figma, development and SEO.

The solution

The website is built in custom code with Astro: static pages, no JavaScript where it isn’t needed, images in AVIF. It opens in an instant even on a smartphone, on a building site.

Every page leads to a single action, the free site inspection, which can be requested through the form, by email or on WhatsApp. The copy relies on concrete proof: a written guarantee, a process in stages with clear timings, certified materials.

For SEO I started from a keyword map by service and by area (Milan, Varese, Como, Lecco and the rest of Lombardy), then built titles, copy and pages on that map. I gave the client an SEO report with the starting analysis and the priorities.

For GEO and AEO the website has complete structured data (Service, OfferCatalog, BreadcrumbList, area served), a robots.txt that lets AI crawlers in and an llms.txt file that describes the company to answer engines.

The result

A consistent identity from the logo to the website, a fast website that is easy to use and a local SEO foundation designed to be found by anyone looking for industrial flooring in Lombardy, on Google and in AI answers.