Pasticceria Giotto: a landing page for charitable corporate gifts

The context

Pasticceria Giotto is a social project in Padua: since 2005 its workshops have been inside the Due Palazzi prison, involving inmates in making top-quality pastries and cakes.

Every year many companies choose its products for their Christmas gifts. It needed a dedicated landing page that would tell the story of the project and lead companies to download the guide and place an order.

My role

I developed the landing page in Webflow from a few interface guidelines, defining the structure and components for desktop and smartphone myself.

The solution

The page starts from the story: “Corporate gifts can tell a story too.” Right after, the logos of the companies that have already chosen Giotto build trust with the reader. Then come the social project, the press coverage, the products and the service for companies.

The corporate gift guide can be downloaded from the button that is always visible in the menu: it is the goal of the page.

I built the page with a tidy class system (Client First) and copy split into sections that each answer one question: who are you, why choose you, what can I give, how do I order. A structure like this helps GEO and AEO too, because answer engines find clear answers.

The result

A landing page that combines a strong story with a simple path to the order, ready for the corporate gift season.