Thera Capital: the website of a corporate finance firm

The context

Thera Capital is a strategic corporate finance firm: it helps companies grow, enter new markets and get through moments of transformation, and supports investors in their decisions. It describes itself as a “Jump Scale Transition company”.

The website had to convey a rigorous approach with a bold look, for an audience of entrepreneurs and investors, in Italy and abroad.

My role

I supported the design, adapting it for responsive layouts and usability, and developed the website in Webflow, in Italian and English. The version I built is the one published on Webflow; the website online today has since been rebuilt.

The solution

The home page opens with a word that changes in a loop (project, process, business, evolution) and a promise: every evolution needs a strategy. Then come two paths, one for companies and one for investors, and the Thera method explained stage by stage, with the goals, activities and results of each.

Case studies, team and open positions live in the CMS. The two languages are handled with Webflow Localization.

Explaining the method in stages, each with its own goal and result, makes the content easy to quote: it is the same principle behind GEO and AEO, being understood by answer engines as well as by people.

The result

A website with a strong character that explains clearly what Thera Capital does and how, in two languages and easy to update.