Enerviva: the website of an energy supplier that speaks plainly

The context

Enerviva is an energy supplier with a clear idea: a dedicated contact person instead of a call centre, clear bills and no hidden ties. Besides electricity and gas it offers solar power, energy communities, electric mobility and energy transition programmes for businesses.

Its audience is mainly businesses and self-employed professionals, then private customers. The website had to make a sector that usually isn’t simple easy to grasp, and lead each visitor to the right offer.

My role

I handled the whole public website: UX/UI design, Webflow development and SEO. I wrote the copy together with a colleague. The brand already existed, as did the customer area, which sits outside the website.

The solution

The home page splits the paths by audience straight away: professionals, businesses and home, each with its own page and a tailored offer. A second route leads to the solar energy, energy community and electric mobility services, a third to the energy transition for businesses.

The design reflects the brand’s tone: short sentences, plenty of space, brand colours used sparingly and an invitation to a free consultation always within reach.

For SEO I worked on the page structure, titles and descriptions and the keywords for each offer. For GEO and AEO I added structured data (Organization, Service, Offer) and wrote the copy so that every section answers a specific question, so ChatGPT, Perplexity and Google’s AI Overviews can quote it too.

The result

A website that explains energy simply, leads professionals, businesses and families to the right offer and gives Enerviva a solid foundation to be found, on Google and in AI answers.