Finergis: the website of a financial partner for businesses

The context

Finergis is the financial partner that helps its member businesses access credit. It was born from the merger of two long-standing organisations in north-east Italy, Neafidi and Sviluppo Artigiano, and offers guarantees, credit, subsidised finance and advisory services.

The new website had to introduce the new organisation and make financial products understandable, when for people running a business they often aren’t.

My role

I supported the design, adapting it for responsive layouts and usability, and developed the website in Webflow.

The solution

The solutions are split into four families (guarantees, credit, subsidised finance and services), each with its own detail pages. On the home page a slider highlights the current incentives, such as Nuova Sabatini and Simest.

News, in-depth articles and the Euribor update live in the CMS, so the team publishes on its own. Pages on the company, governance, corporate documents and ESG commitment complete the website.

For GEO and AEO the website has structured data describing the organisation, its contacts and its service catalogue (Organization, OfferCatalog, Service): this way Google and answer engines understand what Finergis offers and to whom.

The result

An institutional yet clear website that leads every business to the right solution, and that the team updates on its own, from news to new incentives.