Le Village by CA Parma: the innovation hub, in two languages

The context

Le Village by CA Parma is part of Crédit Agricole’s network of innovation hubs, present in Italy and across Europe. It connects startups and businesses, and hosts events and networking in its spaces.

After the website for Le Village by CA Triveneto came the one for Parma: the same goals, a visual identity of its own and an international audience too.

My role

I worked together with .exd. I developed the website in Webflow, in Italian and English, and took care of the technical SEO.

The solution

The website opens with a clear promise, “Dove vive l’innovazione” (“Where innovation lives”), and two paths: one for startups, one for businesses. Then come the pages on the ecosystem, the community, the spaces and the club for events and networking.

The English version uses Webflow Localization, with dedicated addresses and hreflang. For SEO I took care of titles and descriptions in both languages, the heading hierarchy and alt text. Structured data describes the organisation and its location: a foundation designed for GEO and AEO too, meaning being understood and quoted by answer engines.

The result

A website with its own character, consistent with the rest of the network, ready for Italian and international startups and businesses, and ready to be found on Google and in AI answers.