Termoest: logo and website for a heating and plumbing company

The context

Termoest designs, sells and installs heat pumps, solar PV systems, air conditioners and boilers in north-east Italy, across the provinces of Treviso, Padua, Venice, Vicenza, Verona and Pordenone. It works on a turnkey basis and also helps customers with incentives, such as the Conto Termico.

It needed a logo and a website to introduce itself and receive quote requests.

My role

I designed the logo, then designed the website in Figma and developed it in Webflow. Since the launch I have kept looking after it and updating it.

The solution

The website is simple and gets straight to the point: a headline about savings, the services split by type of system, a page on tax deductions and financing. The quote request is always visible, and phone, email and opening hours sit at the top of every page.

The blue of the logo drives the whole design, with photos of installed systems.

Titles and descriptions speak the language of the people searching (heat pumps, solar PV, incentives) and mention the area served. Copy that answers concrete questions also helps GEO and AEO, that is the answers of ChatGPT, Perplexity and Google.

The result

A clear identity, from the logo to the website, and an easy-to-use website that brings customers in north-east Italy to the quote request and grows with the company.